Basic Guide to Search Engine Optimisation
Search engine Optimisation is a term that a person dealing with the marketing aspect of the website might have heard of. It is how you make the website rank in the top pages. You really won’t remember the time when you bothered to go to the 2nd page of Google searches to look for something. Some even don’t bother to go below 3-4 op searches and going down the searches affects the business a lot.
What is SEO?
SEO is the process
of optimising the site in a strategic way to rank it better in Google searches.
So, these are series are strategies that will tell the search engine that your
website is trustable enough and must be the top searches when a person is
looking for a particular keyword.
Why do you need SEO?
If you want to sell
or grow the key is to get on the top of Google searches. They have defined some
basic SEO aspect which decides whether the website is good or not this includes
things from keywords to testimonials. Thus, if you are planning your business
grow you need to deal with the SEO and learn the strategies to make the website
SEO optimized.
· Indexing the website in top Google searches and
increasing the performance of the website
·
Keywords research-finding the right keywords to be
used in the business
·
Designing the website content in a way that it
speaks to the customers
·
Ensure backlinks to good websites and a higher
domain authority
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