HGB Strategic Marketing

Search engine Optimisation is a term that a person dealing with the marketing aspect of the website might have heard of. It is how you make the website rank in the top pages. You really won’t remember the time when you bothered to go to the 2nd page of Google searches to look for something. Some even don’t bother to go below 3-4 op searches and going down the searches affects the business a lot. What is SEO? SEO is the process of optimising the site in a strategic way to rank it better in Google searches. So, these are series are strategies that will tell the search engine that your website is trustable enough and must be the top searches when a person is looking for a particular keyword.   Why do you need SEO? If you want to sell or grow the key is to get on the top of Google searches. They have defined some basic SEO aspect which decides whether the website is good or not this includes things from keywords to testimonials. Thus, if you are planning your business grow yo...

The job of marketing is to invest a lot in building a brand. Building your LinkedIn profile is same. You build a profile for people who are offering jobs. The profile must stand out only then the firm will be willing to hire you. There's more than just building a simple profile for seeking jobs. Some basic differences could make your profile stand out and increase your chances of getting a job. It is seldom because investing in marketing yourself often looks selfish. However, we must not undermine what personal branding could do to an individual. A comprehensive marketing agency  helps you with this Some basic steps which could make your profile stand out on linked are: Right Profile Picture This is the calling card on LinkedIn. A profile picture with a better and more professional photo leaves a better impression on people than a photo which does not have a clear face or is casual. Make sure that the picture is recent, your face is clearly visible and you have a smiling face. Back...